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How to turn your website into a "Web Infrastructure"

Many websites start with a single server solution, a box acting as a web server and database server all in one. Simply, easy, cheap. The problem comes when traffic gets too high (a victim of their own success!). Many customers want a bigger box, but the answer is actually changing your architecture from "web server" to "web infrastructure". You can duplicate web servers, use the DNS to load balance them and ramp up your capacity very fast and very far.

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